Venus_swimwear

Venus Holdings, LLC.
Type	Private
Founded	1984
Headquarters	Jacksonville, Florida
Products	Clothing Swimwear Accessories
Employees	250+
Website	www.venus.com

History

In 1984, Daryle Scott created Venus Body Wear, selling ladies\' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, VENUS acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to VENUS. In November 2006, VENUS, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC.

Sponsorships

Official swimsuit sponsor for the 2007 Miss America pageant.

Past Venus Models

• Brooke Burke went on to host E!\'s Wild On! and CBS\'s reality show, Rock Star. Brooke also worked with VENUS on her own line of swimwear: Barely Brooke.
• Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
• Dalene Kurtis became Playboy\'s Playmate of the Month for September 2001 and Playmate of the Year 2002.

External links

• Golden Gate Acquires VENUS, WinterSilks
• Venus Swimwear Changes Domain and Launches New Design
• Venus Helps Reinvent Miss America Pageant
• Venus Poised for Apparel Overhaul with New Executive Appointment

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