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Televangelism is the use of television to communicate the Christian faith. The word is a portmanteau of television and evangelism and was coined by Time magazine. Time: 75th Anniversary issue, March 9, 1998. A televangelist is a person, often a minister, who has become known for their Christian TV broadcasts. Both terms carry slightly derogatory connotations and are normally only used by critics of the phenomenon.
Some televangelists are also regular pastors or ministers in their own halls of worship (often a megachurch), but the majority of their followers come from their TV and radio audiences. Others do not have a conventional congregation as such and solely work through television.
Televangelism began as a peculiarly American phenomenon, resulting from a largely deregulated media where access to television networks is open to virtually anyone who can afford it, combined with a large Christian population that is able to provide the necessary funding. However, the increasing globalisation of broadcasting has enabled some American televangelists to reach a wider audience through international broadcast networks, including some that are specifically Christian in nature, such as Trinity Broadcasting Network and The God Channel. Domestically produced televangelism is increasingly present in some other nations such as Brazil. Some countries have a more regulated media with either general restrictions on access or specific rules regarding religious broadcasting. In such countries, religious programming is typically produced by TV companies (sometimes as a regulatory or public service requirement) rather than private interest groups.
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Evangelical Christianity has always emphasised preaching the gospel to the whole world and attempting to convert as many people as possible. Historically, this was achieved by sending missionaries and the distribution of bibles and literature. Christians realised that the rapid uptake of radio beginning in the 1920s provided a powerful new tool for this task, and they were amongst the first producers of radio programming. Radio broadcasts were seen as a complementary activity to traditional missionaries, enabling vast numbers to be reached at relatively low cost, but also enabling Christianity to be preached in countries where this was illegal and missionaries were banned. The aim of Christian radio was to both convert people to Christianity and to provide teaching and support to believers. These activities continue today, particularly in the developing world. Shortwave radio stations with a Christian format broadcast worldwide, such as HCJB in Quito, Ecuador, Family Radio\'s WYFR, and the Bible Broadcasting Network (BBN), among others.
In the U.S., the Great Depression of the 1930s saw a resurgence of revival-tent preaching in the Midwest and South, as itinerant traveling preachers drove from town to town, living off donations. Several preachers began radio shows as a result of their popularity. One of the more famous radio evangelists of this era was Father Charles Coughlin, whose strongly anti-Communist and anti-Semitic radio programs reached millions of listeners. Other early Christian radio programs broadcast nationwide in the U.S. beginning in the 1920s–1930s include: S. Parkes Cadman (1923–1936), Bob Jones, Sr. (1927–1962), Ralph W. Sockman (1928–1962), G. E. Lowman (1930–1965), The Lutheran Hour (1930–present), and Charles E. Fuller (1937–1968). Billy Graham Center archives. Wheaton College. Retrieved on 2007-08-30.Thomas H. O\'Connor (1985). Baltimore Broadcasting from A to Z. Baltimore, Maryland: O\'Connor Communications. Time magazine reported in 1946 that Rev. Ralph Sockman\'s National Radio Pulpit on NBC received 4,000 letters weekly and Fulton J. Sheen received between 3,000–6,000 letters weekly. The total radio audience for radio ministers in the U.S. that year was estimated to be 10 million listeners."Radio Religion", Time Magazine, January 211946. Retrieved on 2007-12-16.
Although television also began in the 1930s, it did not become widespread until after World War II. The first television preacher of note was Fulton J. Sheen, a Roman Catholic archbishop who successfully switched to television in 1951 after two decades of popular radio broadcasts. Another pioneer in television evangelism was Rex Humbard.
The 1960s and early 1970s saw television replace radio as the primary home entertainment medium, but also corresponded with a further rise in evangelical Protestant Christianity, particularly through the international television and radio ministry of Billy Graham. Many well-known televangelists began during this period, developing their own media networks, news exposure, and political influence. In the 21st century, the televised church services of Joel Osteen\'s Lakewood Church in Houston, Texas, and Robert Schuller\'s Crystal Cathedral in Garden Grove, California, continue to attract large audiences.
Televangelists are the subject of considerable controversy. Both their methods and theology have received widespread criticism from both church and secular sources. Many televangelists are featured on discernment websites run by Christians that are concerned about what they see as departures from sound Christian faith. The following are amongst the issues that have been raised:
Televangelists often strongly dispute these criticisms and say they are doing God\'s work. They cite declining attendance at traditional church services and the growth of global mass media as factors necessitating the use of television to fulfill the "Great Commission" in the 21st century.
Numerous televangelists have been at the center of well-publicised scandals, including financial, sexual, and religious.
Many televangelists promote the doctrine of divine healing and would claim that God can heal people through them. Christian views on this subject vary, and it is seen as pseudoscience and charlatanry by the general public. A number of claims of healing miracles made by televangelists have been exposed as fraud, for example in the case of Peter Popoff.
A series of scandals in the 1980s resulted in the fall from grace of some famous televangelists, such as Jim Bakker, who served a prison sentence for financial improprieties associated with his ministry, and Jimmy Swaggart, who made a famous tearful confession to a dalliance with a prostitute. They have continued preaching, nonetheless, even though their audiences may be a small fraction of what they were at the height of their popularity.
Controversial claims have also been made by some, as when Oral Roberts told his television audience in 1987 that he had to raise $8 million in donations or "God would call him home". He ended up raising $9.1 million.[1]. Shortly after the September 11 terrorist attacks, Pat Robertson and Jerry Falwell said that it was divine retribution provoked by rampant sexual immorality. In 2005, Robertson announced on The 700 Club that Venezuelan president Hugo Chávez ought to be "taken out" by the US government. Many viewed this as a call for assassination. Later that year, in November, Robertson warned the town of Dover, Pennsylvania of a severe natural disaster following the defeat of the local school board for advocating intelligent design. In 2006, Robertson said God smote Israeli Prime Minister Ariel Sharon after he withdrew troops from the Gaza Strip.
Brazil is also a country in which televangelists have found success, and some have faced accusations of improprieties. In 1992, Edir Macedo, a Brazilian televangelist and founder of the Universal Church of the Kingdom of God was imprisoned for accusations of charlatanism, and spent some days in prison. More recently, in 2002, the Época magazine, controlled by Globo media group published two new articles making accusations at Igreja Renascer em Cristo. In 2006, Brazilian Justice blocked all goods of the Hernandes couple, leaders of the church because of accusations of money laundering, fraud and identity theft.
Televangelism has brought the relatively obscure culture of pentecostal Christianity to a wider (and secular) audience.
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