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This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2007) |
Swiffer is a line of cleaning products by Procter & Gamble. Names of Swiffer products include Swiffer WetJet and Swiffer dusters.
The brand uses the popular razor-and-blades business model, whereby the consumer purchases the handle assembly at a low price and must continue to purchase replacement refills and pads over the life of the product. The Swiffer WetJet detergent bottle, for example, is designed so it is impossible to open it and refill it with generic or homemade cleaner.[citation needed]
Swiffer comes in antibacterial formulas that have been flagged by an increasing number of scientists and doctors as contributing to antibiotic resistance in microorganisms. Strange but True: Antibacterial Products May Do More Harm Than Good: Scientific American
| Procter & Gamble Co. | |
|---|---|
| Corporate Directors: | Norman Augustine · Bruce Byrnes · R. Kerry Clark · Scott D. Cook · Joseph Gorman · A. G. Lafley · Charles R. Lee · Lynn M. Martin · W. James McNerney, Jr. · Johnathan Rodgers · John F. Smith, Jr. · Ralph Snyderman · Robert Storey · Margaret Whitman · Ernesto Zedillo |
| Brands: | Always · Ariel · Aussie · Bounty · Braun · Camay · Charmin · Cheer · Clairol · CoverGirl · Crest · Downy · Dreft · Duracell · Eukanuba · Fairy · Febreze · Folgers · Gillette · Head & Shoulders · Herbal Essences · Iams · Ivory · Joy · Luvs · Max Factor · Metamucil · Mr. Clean · Noxzema · Olay · Old Spice · Oral-B · Pampers · Pantene · Pringles · Puffs · Pur · SK-II · Swiffer · Tampax · Tide · Vicks · Wella · Zest |
| Annual Revenue: $76.4 billion USD (▲10% FY 2006) · Employees: 110,000 · Stock Symbol: NYSE: PG · Website: www.pg.com | |
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