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Further information: Primetime (TV series). The Irish version is Prime Time. See also: Prime time (disambiguation).

Prime time or primetime is the block of programming on television during the middle of the evening.

Definition

In North America, television networks feed their prime time programming in two blocks: one for the Eastern, Central, and Mountain time zones, and one for the Pacific, Alaskan, and Hawaiian time zones to their local affiliates. In Atlantic Canada (including Newfoundland) as well as Alaska and Hawaii there is no change in the interpretation or usage of "prime time" as the concept is not attached to time zones in any way.

When prime time is

In the United States, the hours traditionally taken as constituting prime time are 8:00 p.m. to 11:00 p.m. Eastern and Pacific and 7:00 p.m. to 10:00 p.m. Central and Mountain Monday–Saturday.

On Sundays, prime time begins an hour earlier, at 7:00 p.m. Eastern and Pacific and 6:00 p.m. Central and Mountain, ending at the same time as on the other six days of the week. Note that for cable networks, such as USA, TBS, and ABC Family, prime time is 8:00 p.m. to 11:00 p.m. all seven days of the week.
With the addition of newer networks such as FOX, The CW, and MyNetworkTV, they\'re now considered a common prime separate from traditional prime. Common prime is 8:00 p.m. to 10:00 p.m. Eastern and Pacific and 7:00 p.m. to 9:00 p.m. Central and Mountain Monday–Saturday, beginning an hour earlier on Sundays as with traditional prime. (The CW does not have Saturday programs in prime time, and MyNetworkTV does not have Sunday programs.)
Before the FCC regulated time slots prior to prime time with the now-defunct Prime Time Access Rule in the early 1970s, networks began programming at 7:30 on weeknights. For a historical look at prime time, see History of TV Prime Time

International

Prime time in Australia is from 6:00pm to 12:00am. However the prime of this is from 6:00pm to 10:30pm (as Australian TV stations start hour long programs at half past a particular hour), following Australian Eastern Standard Time, however official primetime is 6:00*
Prime time in New Zealand is considered to be 7:30 to 10:30pm, but can be extended to cover the entire evening of television (6pm-11pm).
In Korea(South), tradition of this time is usually starts from 6:00pm until 9:00pm(for evening), 9:00pm to 12:00am(for night).
In a great part of Latin America, prime time is considered from 6:00pm or 7:00pm to 10:00 or 11:00pm. The time slot is usually used for News, Telenovelas and TV Series, and special time slots are used for Reality Shows, with great popularity.
In the Philippines, the conception of "prime time" varies per network, with ABS-CBN (Prime time Bida) starting at 6:00 pm, while GMA (Telebabad) starts at 6:30pm. Both stations end their "prime time" programming at the start of the late night newscast (usually at 11:30pm). Times lots with largest viewer shares are usually between 7:30pm and 10:30pm. Unlike US which has a unique line-up of programmes during each weekday, prime time programmes on the two largest networks in the Philippines are mostly the same from Monday to Friday.
In Japan prime time begins traditionally at 7:00pm. This is due to Golden time, the most popular variety program, being on from 7:00pm to 9:00pm each day.9:00pm to 11:00pm starts drama.
In Taiwan prime time is at 8:00 in the evening. Soap series played at that time are called 8 o\'clock series and are expected to have high viewer ratings.

Timeslot\'s relationship to radio & TV revenue

Prime time is the daypart (block of a day\'s programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. The Nielsen Ratings system is explicitly designed for the optimum measurement of audience viewership by dayparts with prime time being of most interest.

The existence of prime time in the United States is largely an artifact of now repealed regulations of the Federal Communications Commission which limited the number of hours that a network can require its affiliates to broadcast.

Additionally, networks may also choose to provide local affiliates the opportunity to air sporting events or other special events which may fall outside of standard designated network broadcast times.

Prime time and international broadcasting

Outside North America "Prime Time" is used in international broadcasting to refer to when the most audience is available to an international broadcaster in a particular time zone (Australian Eastern Standard Time, for example) or block of contiguous time zones (Eastern North America, as in EST + CST).

In the case of the US Pacific Time Zone, prime time is from 04:00 UTC to 07:00 UTC, while the US is observing Standard Time.
GMT prime time is exactly 12 hours from NZT prime time.

Prime time in Asia

Prime time in the Philippines

ABS-CBN\'s prime time block is entitled "Prime Time Bida" and its rival GMA\'s prime time block is entitled "Telebabad." Unlike other countries where programmes are largely varied each weekday night, the prime time line-up on one day will be the same line-up for the entire week for the most part. In "Telebabad" however, the last programme will vary each night while "Prime Time Bida\'s" line-up will feature Maalaala Mo Kaya on Friday. Programming is mainly composed of soap operas done by local artists although GMA mostly features comedy for the last programme and ABS-CBN also features game shows and reality shows as well.

Prime time in Europe

Prime time in Germany

In Germany, the term "prime time" has the same meaning as in the US. Public and privately owned TV stations air their premium programme according to German audience\'s television habits.
The oldest public national broadcasting network of Germany, the Consortium of Broadcasting Networks in Germany (Arbeitsgemeinschaft der Rundfunkanstalten in Deutschland = ARD), also referred to as "The First" (Das Erste) airs the Tagesschau, Germany\'s most watched news broadcast, at 8:00 p.m. The Tagesschau is scheduled for 15 minutes; its end marks the beginning of the prime time. All other channels have chosen to start their prime time at 8:15 p.m. Several attempts by Germany\'s privately owned broadcasters like Sat.1 to change the prime time start from 8:15 to 8:00 p.m. were not successful.

Prime time in Spain

IN Spain, Prime Time refers to the time period in which the most watched shows are screened. Prime Time in Spain starts quite late when compared to most nations as it runs from 10pm till 1am. Most news programmes in Spain air from 9pm for an hour and Prime time follows. However due to fierce competition, especially amongst the private stations, Prime time has in the last few months (2007) even been delayed until 11pm. Most channels are delaying Prime time in order to protect their Top Shows from Sporting events.

In the 90s, PrimeTime in Spain began at 9pm, moving to 930pm in the latter half of the 90s. Prior to the arrival of the commercial broadcasters in 1991, Spanish Prime time began at 9pm.

New commercial broadcaster La Sexta and the second channel from State Broadcaster TVE 2 (Or La2) have attempted to shift Prime Time back to 930pm in 2006 and Spring 2007 but these attempts have been useless.

Late Prime Time start in Spain is also due to Spanish culture. Spanish people work 10-2 and then 5-8pm as opposed to the standard 9am-5pm. With this it is understandable that Prime Time has such a late start. Popular late night show Cronicas Marcianas in the late 90s - 2000 also helped to extend Prime time well into the early hours with the show being watched by a share of 40% despite finishing at 2am.

Spain might also be unique in that it has a 2nd Prime time, this being 230pm - 5pm which coincides with the extended Spanish lunch break or Siesta. Shows airing in Second Prime Time on many occasions beat those in Night time Prime on a daily basis. Second Prime Time only occurs on weekdays though, and the slot is usually filled with News, telenovelas, tabloid shows and magazine / talk shows.

Prime time in the United Kingdom

In the UK, prime time is generally taken to mean the hours between 19.00 and 23.00: the period during which the most popular shows are screened and the highest ratings are achieved.

Prime_time

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